We create demand gen programs aligned to the customer journey with a razor sharp focus on relevant creative content and offers that rise above the unprecedented marketplace noise. Our integrated approach to campaigns gives the best mix of spend from digital to traditional for greatest acquisition ROI.

VMWare NSX Campaign

To drive interest in the security features of NSX to existing VMware customers, we developed a high-impact direct mail, complete with a custom designed and 3D printed figure. Each unit was hand painted and serial numbered, leading prospects to an interactive landing page with content and registration offer.

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Verizon Meet with Ease

The Fiction Tribe partnered with Verizon and Cisco to tell the story of how remote meetings can free you to do the work you need to do, anywhere you are. YouTube pre-roll, banner ads, and emails were developed to drive prospects to a rich website that featured interactive content and dynamic offers.

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MapR Animated Explainer Video

In this short explainer video, The Fiction Tribe found a playful way to tell the story of how MapR Streams can help manage this tsunami of information.

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FireEye HX Security Story

In an effort to showcase its industry-leading threat and exploit detection capabilities, FireEye teamed up with The Fiction Tribe to create a unique approach to the standard product story. The Fiction Tribe’s approach was to showcase real-world, live-action footage with creatively animated sequences that portray FireEye detection as a sort of x-ray vision that sees deeper than what is just at the surface.

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Cisco Internet of Everything

With this website, The Fiction Tribe worked with Cisco to bring a rich interactive story about a world-class regatta-winning yacht to life. Using video backgrounds, rich content and parallax scrolling diagrams, visitors can explore every facet of a yacht powered by the internet of things.

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FireEye Interactive Sales Tool

To help showcase FireEye's service offerings The Fiction Tribe developed an interactive demo chock full of rich animations and in-depth information. Built using responsive HTML, the demo was deployed on 10 workstations at RSA where prospective customers could be walked through the demo by FireEye presenters.

In addition to the HTML 5 demo, a introductory video was created by The Fiction Tribe where the demo and video were packaged up into an iPad app for the sales team to take on the road.

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