At Fiction Tribe, we are firm believers in maximizing the value and power of our clients’ marketing technology (MarTech) by aligning it closely with sales and marketing strategies and goals. That’s why everything we produce for our clients - from content marketing and campaigns to product launches, sales enablement and event marketing - integrates seamlessly with their MarTech. It’s how, together, we gain efficiencies, maximize resources, optimize strategies and tactics, and achieve higher results.

We partner with organizations large and small to help them better utilize their current MarTech stack, optimize their sales and marketing materials and initiatives, and successfully deploy them across their MarTech stack. Through our two-step process, we deliver an actionable blueprint that maximizes MarTech investments and greatly improves short and long-term sales and marketing success.

Step 1: Align Sales & Marketing Goals, KPIs, and MarTech

The first step is to dive deep into your sales and marketing goals, identifying key performance indicators (KPIs) that measure short and long-term impacts. Led by our experienced team, we’ll facilitate an initial series of Discovery Sessions with your organization’s key personnel to uncover any perceived blindspots and to examine how your current MarTech stack is being utilized in service of sales and marketing goals. We will also review past and current marketing assets and reports/analytics to better understand exactly what MarTech features and functionalities are being used - and how.

At the end of Step 1, we deliver:

• Discovery Session Read-Out: A detailed report capturing key information, insights and decisions made during the Discovery sessions - serving as our roadmap for analyzing the utilization of your current MarTech stack.
• MarTech Stack Analysis: A comprehensive report documenting how your organization leverages its MarTech stack to support sales and marketing goals - and providing actionable recommendations for optimization to improve results and visibility across initiatives.
  
  

Step 2: Enhance the Impact of Sales and Marketing Materials with MarTech

In the next phase, we thoroughly examine your sales and marketing initiatives and materials, leaving no stone unturned from top to bottom of the sales funnel. We will review corporate sales presentations, content assets, marketing campaigns/assets and tracking reports to gain a holistic understanding of your approach - and assess how your MarTech stack is utilized in executing and measuring performance of these initiatives.

At the end of Step 2, we deliver:

• Sales Content & Program Analysis: Our expert perspective on your sales story, its presentation, and the assets utilized by your sales team throughout the funnel.
• Sales & Marketing MarTech Utilization Analysis: Details insights on what sales and marketing teams are doing well with your MarTech stack, areas for improvement, and best practices to consider for enhanced automation and bottom-line results.
  

In just a few weeks, Fiction Tribe can provide valuable, actionable insights to help you maximize the ROI of your MarTech stack and drive tangible improvements for your sales and marketing organization.

Contact us today to embark on the journey of building your marketing success story.