Money, money, money.

When is basic a bad idea? When it comes to security. When is it a really bad idea? When it involves money.

Fintech is the incredibly exciting, growing industry behind all the sweet apps that make our lives easier and keep our finances on the up-and-up. However, no matter the developer, they’re probably using the cloud to store their data. And while out-of-the-box cloud is secure and compliant, it can be a case of “you get what you pay for.” For Fintech, that’s not good enough.

Illuminating cloud security.

We wanted to shed some light on this. Illuminate it if you will. So, we created a campaign shedding some light on the dark areas of the cloud, and how Fortinet can take you from basic—to bad-ass.

Fortinet Cloud Security FAQ Overview

A crash course on cloud.

This integrated campaign consisted of a lead generation media program driven by some slick research, and importantly an “everything you ever wanted to know about cloud security but were afraid to ask” interactive video. Inside Fortinet’s landing page, you can pose questions to a cloud security expert and get down to it in easy-to-understand terms.

Fortinet 'Fintech (Pre Roll)'

And if you stick around long enough, you might see something a little unexpected—we added ten easter eggs to level up education to edutainment.